Search engines use inbound links as a measure of a page’s quality. Higher quality pages usually have more inbound links, and also usually appear higher in search engine results. When your page shows up higher in search results, you get more traffic. Getting more traffic to your website will make you more money. It’s that simple!
Getting started with link building can be difficult, and you might want to hire an expert. If nobody visits your site now, it is hard to imagine somebody linking to your site. The good news is that link building campaigns are very effective, and worth the time. Here are a few link building tips that you should consider right away!
- Use a blog to generate content regularly! Effective link building campaigns should always focus on producing relevant content. If you have a regular old web site with no new content, you are in trouble. No new content usually leads to very few links. Blogs are easy to use, and allow you to write new articles as easily as sending an email. No html code is necessary!
- Link to other good sites! You would be surprised how often people follow different paths to reach what they are want. If you have the best list of links on one of your web pages, people actually end up using your site instead of going directly to their destination! Other webmasters notice this, since most good sites have tracking that shows where their visitors came from. If they see that people came from your site, only good things can happen. Don’t be afraid of linking to other sites! This is mostly Google’s fault with their pagerank system. Some people think that linking to another site helps the other site, but hurts you. It doesn’t!
- Asking for links is a part of link building! Most likely, if a webmaster has never heard of your site, they won’t give you a link. Ask as many relevant sites as you can, and see what happens. Even in the worst case scenario, this strategy produces traffic when other webmasters look at your site to see if it is any good.
- Link baiting works! Link baiting means producing content that generates attention for your page. There are many specific methods for generating attention, and most of them fall into the category of publicity stunts. As a link building strategy, link baiting has a few different goals. Perhaps try running a contest, where contestants need to visit your page!
- Add your link anywhere you can! You can post classified ads using Craigslist, Backpage, or others. If you are trying to hire a new employee, include a link in the ad. Generally these links will be nofollowed, which means that search engines aren’t supposed to improve your site’s search results position with these links. Who cares! They still look like a regular link to 99.99% of people, and they will still go to your site.
Stay tuned for more ideas on the subject of link building strategies.
