Most search engine optimization articles I read usually repeat the same old information.  How many people out there selling SEO services are really just graphic designers who read a book or took an online course?  How many of them would even understand Google’s search engine patents? If you want to separate yourself from the herd, read a little further.  ELW is about to do some real research into how search engines really work!

SEO firms usually to to promote the myth that search engine algorithms are a big secret.  This serves to make them look like really smart people who know all the secrets about getting your web page to rank higher.  Is it true that search engine ranking algorithms are a secret?  Yes and no!  The actual complete piece of software that decides the final rankings is a secret, but nobody should even care about this!  Does knowing the exact weight that Google gives pagerank really help you as an SEO?  No.  The really important search engine ranking factors are not secret at all.

Do you realize how many patents there are dealing with search engines?

There are at least hundreds of patents specifically related to search engine ranking algorithms.  Reading search engine patents could be what sets you apart from all of the phony SEO firms out there.  That would take a lot of work right?  Who wants to read all of that junk?  Don’t worry, ELW is going to summarize important search engine patents, and how they relate to SEO.  Now you won’t need a degree in computer science to be a professional SEO!  If you are interested in link-building and keyword density, you have come to the wrong place.